While most companies dabble in crypto, Metaplanet Bitcoin Holdings is going all-in with a jaw-dropping 16,352 BTC stash. Their latest power move? Scooping up another 797 Bitcoin for a cool $93.6 million in July 2025. That’s right – they’re paying about $117,451 per coin, and they’re not even flinching.
The numbers are mind-boggling. Metaplanet has poured roughly $1.64 billion into their Bitcoin shopping spree, with an average price tag of $100,191 per coin. With a market capitalization that puts Bitcoin at the top of the cryptocurrency rankings, Metaplanet’s investment strategy seems well-positioned. And get this – they’re just getting started. Their ambitious “555 Million Plan” aims to accumulate 210,000 BTC by 2027. Talk about shooting for the moon.
With $1.64 billion already invested in Bitcoin, Metaplanet’s bold 555 Million Plan targets a staggering 210,000 BTC by 2027.
Their strategy is working. The company’s reporting an insane 435.9% yield on their Bitcoin investments in 2025. Previous quarters weren’t too shabby either, with yields of 66.3%, 95.6%, and 309.8%. The firm’s total gains reached 2,684 BTC in Q2 2025 alone. Those gains helped boost their revenue by 42.4% in the latest reporting period. The firm’s remarkable transition from a hotel management company has proven incredibly successful.
To fund this crypto conquest, Metaplanet’s been busy issuing zero-coupon, non-interest-bearing bonds – more than ¥90 billion and $121 million since January 2025. They’re not just throwing money around, though. This is phase one of a two-part master plan. Phase two? Using their Bitcoin stash as collateral for business expansion.
The strategy has catapulted Metaplanet to the top. They’re now Asia’s largest corporate Bitcoin holder and rank fifth worldwide among public companies. They’re even sponsoring Bitcoin Asia 2025, just to flex their crypto muscles a bit more.
Looking ahead, Metaplanet’s eyeing profitable, cash-flowing businesses for acquisition. They’ve already made waves with a ¥40.54 billion gain from Q2 2025 Bitcoin activities. Not bad for a company that’s basically turned “buy the dip” into a corporate strategy.
While other companies are still trying to figure out crypto, Metaplanet’s already positioned themselves as Japan’s leading Bitcoin treasury company. Sometimes, going all-in pays off big time.
