A European company has finally gotten off its behind and jumped into Bitcoin. The Blockchain Group (TBG) became Europe’s first corporate Bitcoin holder in 2025, fashionably late to the party compared to their American and Asian counterparts. Better late than never, right?
Europe finally joins the Bitcoin party as TBG makes history in 2025, becoming the continent’s first corporate Bitcoin holder.
TBG isn’t just dipping its toes in the water – they’re doing a full cannonball. The company kicked things off with a €48.6M Bitcoin-denominated convertible bond in March 2025. Their Bitcoin yield shot up an eye-popping 709% in the first quarter alone, jumping from 41 sats per share to 332 sats. Not bad for fashionably late Europeans. The company’s transformation began with new board installation and strategic restructuring of its subsidiaries in late 2023.
Their ambitions are massive. TBG wants to grab 260,000 bitcoins by 2033. They’re planning to ramp up their capital raising from a modest €300M to over €100B by the early 2030s. If Bitcoin hits the projected €1-2 million per BTC, TBG could be sitting on a €210-420 billion treasure chest. That would make them Europe’s most valuable public company. Talk about a plot twist. The conference at Signia by Hilton will showcase their groundbreaking strategy to other corporate leaders. The move positions TBG to benefit from inflation protection as traditional currencies face ongoing devaluation pressures.
This isn’t just some YOLO financial bet. TBG is taking an industrial approach, optimizing for Bitcoin accumulation through their “capital in, sats out” refinery model. Every funding event is basically a Bitcoin conversion machine. They’re measuring success in satoshis per share, not euros. Traditional finance metrics? So 2024.
The institutional big shots seem impressed. TBG’s success is validating the Bitcoin treasury model beyond existing markets, giving European companies a blueprint for methodical Bitcoin accumulation at scale. The strategy is getting attention at the upcoming Bitcoin for Corporations conference in Orlando, where corporate bigwigs will gather to talk about Bitcoin adoption.
Europe’s traditional financial conservatism is getting a much-needed shake-up. TBG is showing that sometimes you need to break with convention to stay ahead. In the world of finite money, they’re betting big that Bitcoin is the future of corporate treasury management. And they’re not being subtle about it.
